Mandelanist> For a hotelier >> For a winning host
I've already told you about myself that I adhere to trial and error, so this time I'll dedicate this post to share with you the most important tips for the winning host, who I needed after quite a few years in the field.
1. Put yourself in the guest's hat - Think what you would like to have in the property if you came to stay there. From the obvious to the small that makes the big difference. I even recommend sleeping overnight in the apartment or letting someone close to sleep in - you will be surprised to find out some things you forgot and you might discover glitches that you were unaware of.
2. God (and good criticism) is in the small details - Equip the apartment with facilities that do not necessarily cost a lot, but give a lot. For example - a bottle of cold water in the refrigerator, multi-line, something nice to read, a local SIM, a coffee machine… In this context I will also mention that it is really worth printing a short guide to using the property. All of these will significantly upgrade the hospitality experience you give. Be creative - I promise it will pay off in the positive reviews, which of course will lead to more and more invitations…
3. say cheese- Quality and professional photos, which honestly and truly reflect the property, and show everything you offer as part of your stay - will increase the number of bookings and later ensure the satisfaction of the guest and lead to a positive review. Friends, invest in B'Tselem! Photos from the smartphone is not enough, no matter how many champions you are in edits and filters… Order a professional photographer. Airbnb funds a photographer who comes to you at half the cost of a professional photographer you hire privately, and I will reveal here a secret - properties with photos taken by Airbnb photographers promoted by the algorithm.
4. Gold list of gold hands- Faulty happenings - whether it's a broken device, a locked pad, ants that decided to visit - no surprises ?? That is why it is very important to build a safety net around you that consists of professionals available to you at any given moment so that you can provide real-time response to your guests. Guests also understand that malfunctions happen, but the sooner we take care of them, the less likely their experience will be.
5. automation! - The hottest term in the hotel world today is "guest's journey" - the journey that the guest goes through from the moment he is exposed to your property to the moment he left a review after the stay. The ambition is to accompany him to as many points in the journey as possible to make sure he stays with us and comes out satisfied. When there is one property it is still relatively simple. But what happens when you manage several assets? Automated systems significantly improve customer communication, shorten processes and save time. This is a great way to be with the guest without really being with him, and still give him a feeling that you are there for everything. Another advantage of automated systems is the ability to increase revenue through the sale of ancillary services (e.g. airport shuttle and return, late check-out and more)
Example of a system I work with:
www.WishBox.co (Convenient, efficient and even blue-and-white!)
6. Availability is the name of the game- It's no secret that there is competition in the market, and if you are not quick enough in your response to a guest who turns to you, he may book another place. Availability also plays an important role in interacting with the guest during their stay - the faster you respond, the more positive the feedback you will receive after your stay. Availability increases the guest's confidence in you and makes him believe that you are there for him.
I can attest that since I apply these golden rules I keep the title Superhost on Airbnb, which gives me all sorts of benefits on the platform, such as more exposures from "regular" hosts. Beyond that there are also benefits to the ego of course ?? It's a kind of pat on the back from the guests who confirm that I'm doing a good job for them.
I'll delay the criteria for getting the Superhost status so you know what it takes:
Grade 4.8 or higher - Airbnb has an impressive rating mechanism: once a stay is over, both parties (guest and host) have the option to rate each other. Only when both rank can one see the criticism left by the other side. Elaboration of these reviews gives the overall score - between 1-5. The more you apply my tips you will get a higher rating… ??
0 cancellations from the host - If you cancel an order placed by a guest without justification accepted by Airbnb, your right to receive Superhost status for one year is denied…
90% or higher availability - From the moment you receive any (potential / existing) guest request, you have a window of opportunity of up to 24 hours to respond. Airbnb's algorithm analyzes and ranks hosts according to their availability. In terms of the platform, an unavailable host is a host that probably won't convert a potential guest to the invitee and so its ranking has dropped.
In summary, it's worth being a Superhost and whoever really invests - deserves it and maintains the status (Airbnb updates the host's assessment every 3 months). In this link you can read about all the benefits that come alongside the coveted status:
In short, being a host is hard work but very rewarding! Secretary - If you do it right you can earn 3x and 2x net from long-term rentals ??
I am of course available if you have any questions about the post.
Waiting for you here tomorrow, and this time with the inevitable theme - Corona! The tourism industry is facing a serious crisis - how can short-term hosts cope? We'll talk about it tomorrow…
In the meantime, just health for all of us!
Ally.
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