# ** Chicago Investors! crazy! Coming soon in Chicago: The world's largest Starbucks branch! ** International coffee shop chain…
# ** Chicago Investors! crazy!
Coming Soon in Chicago: The World's Greatest Starbucks Branch! **
The international coffee shop chain will open its sixth roasting house in the world, located at Chicago's Magnificent Mail in mid-November. With 43 square feet spread over four floors, ** the chain hopes the large branch will become a tourist attraction and attract hundreds of thousands of visitors each year. **
In a little over two months - on November 15 - the global coffee shop chain "Starbucks" will open a four-story branch in Chicago, thus bypassing the branch in Tokyo as the largest in the world.
The branch, which will be officially called the "Starbucks Reserve Roastery Chicago", will open in the popular "Magnificent Mile" neighborhood and fill the space left by the Crate and Barrel chain upon its departure.
# Beyond the fact that this is a Starbucks branch, the unique structure with an area of about 43 square feet (about 4,000 square meters) is supposed to become an attraction that will attract many tourists. As you may recall, as early as 2017, the chain revealed its intention to open the unique branch, which will also include a special bakery that will sell additional products beyond the regular menu.
"The branch will serve as a place for us to examine new drinks and dishes, and to experiment with design concepts," they said at the time and on the network, emphasizing that the branch will be a kind of "third meeting place" after home and work.
In fact, when the branch opens, it will be the chain's sixth "roasting house" (along with New York, Milan, Shanghai, Tokyo and Seattle). As mentioned, two years ago Starbucks announced the opening of the Chicago branch, but the branch was supposed to be part of dozens of similar ones that will open across the United States and around the world.
"But things have changed a lot since then (Starbucks has made headlines for its involvement in a number of adverse incidents, such as the police call for young African-Americans sitting in a Philadelphia branch), and the chain's CEO Kevin Johnson said last month that there was no plan to set up branches." Roasting House ”are other than this rehabilitation in Chicago.
# Now Starbucks is focused on improving technology (for example, the pre-order app), and it seems to be working well. Since the beginning of the year the stock has soon jumped to 50%, and in the second quarter of the year, the chain reported an increase of 6% in sales data compared to the same quarter last year.
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